Does Google have a keyword planner for free?
Keyword planning is strategizing about the right keywords to target for each content piece on your site. It is essential for site optimization and content creation but can be daunting if you are just getting started. Before you know it, you might spend hours upon hours on Google, reading through forums and asking friends for help.
That’s why the most advanced site owners have a secret weapon at their disposal – a keyword planner tool. This nifty little tool makes it easy to research potential keywords for your site, so you can spend less time researching and more time creating.
But what exactly is a keyword planner, and how can you use one to save time? Check out the following article to learn more.
What is a keyword planner?
A keyword research tool is a software application or website that helps you research keywords and phrases most likely to drive traffic to your site. You can use these keyword research tools to discover keywords and topics your audience is interested in and what keywords will drive them to your site. You can then use these keywords to create content that targets those topics to increase your site’s SEO.
A keyword research tool is also helpful for managing your content marketing strategy. You can use these tools to research trending keywords and discover new topics to create articles and video content. This will help you avoid producing duplicate content and increase the overall volume of your content marketing strategy.
Keyword research tools are also a great way to find new and exciting content ideas. You can use these keyword research tools to discover topics related to your industry or topics related to your niche. This can help you find new and exciting ways to create content that will keep your readers happy and coming back for more.
How do you use a keyword planner?
Keyword research starts with exploring your competitors’ sites. You can uncover new and exciting topics by looking at what your competitors write about.
Using a keyword research tool, browse around your competitors’ sites and discover topics they discuss. You can also look at related searches that come up when you type relevant keywords into Google.
Once you’ve gathered some keywords, it’s time to analyze them and determine which ones are worth targeting for your content.
Looking at our previous example, we can see that the keyword “sales” was searched almost 40,000 times on Google. Now let’s see what other keywords were searched for alongside “sales”:
- How to make sales
- Why you should make sales
- The art of sales
- The psychology of selling
- Tips for better sales
- How to make more sales
- What are sales
You can narrow down your keywords to find the best ones to target for your content. You can also see which keywords are generating the most traffic at a glance.
Is using a keyword planner worth it?
As with most things online, many will tell you that keyword research is an easy task, and some will tell you that it’s tough.
For the most part, it’s in the middle – there are a few pitfalls, but it’s not too tricky to get the hang of if you use the right tools.
Now, we can’t guarantee that keyword research will be as easy for you as it was for us while writing this article. That’s because each site and every industry will be slightly different, and keywords will vary depending on your business.
We can tell you that keyword research isn’t as hard as you may have been making it out to be. We’re willing to bet that using a tool like our outlined in this article. You’ll be able to uncover a wealth of new and exciting keywords that you couldn’t have found on your own.
Google keyword planner
If you’ve been researching keyword research tools, you’ve probably come across “Google keyword planner”.
Google keyword planner is a keyword research tool exclusively found on Google’s search engine. This keyword research tool gives Google a cut of the pie, so to speak, meaning that it is only available to Google advertisers.
While Google keyword planner is a great keyword research tool, it is unavailable to non-Google advertisers and SEOs. We still want to give you an overview of this keyword research tool, just in case you want to compare results from different search engines.
Yoast SEO keyword planner
Yoast SEO is one of the most advanced WordPress SEO plugins. This plugin helps you with almost every aspect of SEO, from setting up your site to optimizing your content.
One of the most helpful features of Yoast SEO is the keyword planner. The Yoast SEO keyword planner allows you to discover potential keywords and topics related to your site and see which ones are currently generating the most traffic for your competitors.
SEMrush keyword planner
SEMrush is a comprehensive SEO tool that covers every aspect of digital marketing. This includes keyword research, content marketing, and social media management.
One of the most helpful features of SEMrush is its keyword research tool. This SEM keyword tool gives you the ability to research keywords and phrases driving traffic to your competitors’ sites.
From here, you can discover new keywords to target and increase the volume of traffic to your site.
Ahrefs Keyword Planner
Keyword research is a crucial part of content and SEO optimization. However, many keywords are contextual, meaning that they aren’t keywords that people are searching for.
This can make it challenging to know which keywords to target for your content. In cases like this, you can use an anchor text analysis to see which keywords are used in your competitors’ content.
Anchor text analysis is the process of looking at all the keywords that are linked to a particular piece of content. Using an anchor text analysis, you can determine which keywords are used in your competitors’ content and use that information to your advantage.
Example use cases for a keyword tool
Keyword research is a crucial part of content and SEO optimization. However, many keywords are contextual, meaning that they aren’t keywords that people are searching for.
This can make it challenging to know which keywords to target for your content. In cases like this, you can use an anchor text analysis to see which keywords are used in your competitors’ content and use that information to your advantage.
Anchor text analysis is the process of looking at all the keywords that are linked to a particular piece of content. Using an anchor text analysis, you can determine which keywords are used in your competitors’ content and use that information to your advantage.
Final Words: Is Google keyword planner worth it?
Keyword research is a crucial part of content and SEO optimization. However, many keywords are contextual, meaning that they aren’t keywords that people are searching for.
This can make it challenging to know which keywords to target for your content. In cases like this, you can use an anchor text analysis to see which keywords are used in your competitors’ content and use that information to your advantage.
Anchor text analysis is the process of looking at all the keywords that are linked to a particular piece of content. Using an anchor text analysis, you can determine which keywords are used in your competitors’ content and use that information to your advantage.


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